The EM Blog

Telling stories about your product and how it came into existence is a very effective marketing technique. Stories allow people to connect with you at an emotional level. This helps them to relate to you and builds trust at the same time.

Here’s one way you can use your backstory to market your product or service,

1) Do a Facebook live talking about how you came up with your product idea. Dig deep into the emotions you had before your idea, covering the struggles and pain points of your...

PART 1

Pixels are unique codes that you can easily add to your website pages to track your website visitors. Once installed, you can retarget your Facebook ads to those visitors based on their activity. This generates high quality leads.

To find your unique pixel, go to the Menu at the top left of Facebook Advert Manager and select Pixels. Follow the onscreen instructions to install the two parts of your pixel:

>>> Base code - This tracks ALL the visitors to your website.

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“My Facebook Page has been banned! What should I do?” This is one of the most common complaints I hear on Facebook. It’s happened to me and it’s definitely not a nice feeling. The best solution is to never let it happen in the first place.

Here are 7 top reasons why Facebook Pages get banned, and what you can do about it.

1. Creating Fake Accounts

Don’t pretend to be someone or something that you are not. That includes generic words like “house,” and...

TESTING multiple versions of your Facebook adverts allows you to see which ones are working well and how to improve their performance.

There are plenty of different ways to test your ads. Some prefer the split-testing feature on Facebook. Others prefer duplicating ads themselves. Then you get a bunch of critics who say that these methods are not efficient enough because Facebook chooses the winning ads too soon. They argue that you should test each ad at the ad-set level.

SubhanaAllah,...