RETARGETING PROSPECTS WITH PIXELS

PART 1

Pixels are unique codes that you can easily add to your website pages to track your website visitors. Once installed, you can retarget your Facebook ads to those visitors based on their activity. This generates high quality leads.

To find your unique pixel, go to the Menu at the top left of Facebook Advert Manager and select Pixels. Follow the onscreen instructions to install the two parts of your pixel:

>>> Base code - This tracks ALL the visitors to your website.

>>> Event code - This is placed on specific website pages that come after the visitor has taken a specific action, like the Thank You page after they have bought a product.

This week, I will be going over 7 powerful event codes and how you can use them to retarget your prospects based on their specific actions. Let’s begin with event code number one:

===== 1. View Content Event Code =====

Once this pixel is placed on a specific blog post, you will receive the data of everyone who read it. This means you could now advertise your related products and services to those who read that post. The Facebook advert could say something like this,

>>> “So you’re interested in teaching Arabic to your kids? Make life easier for yourself and check out our Arabic for Kids Online Course.”

There are many other similar ways you can use this event code. Indeed, using pixel codes are a great way to generate high QUALITY leads - people who are more likely to buy from you than anyone else.

PART 2

Facebook Pixels are intelligent HTML codes which you add to your website to track and follow-up your audience. Yesterday, we covered exactly what they are and why they are so important if you want to get quality leads through Facebook advertising. Here’s another way you could use pixels:

======= 2. Search Event Code =======

By installing this code with specific keywords on the search results page, you can easily retarget Facebook adverts to people who searched for a specific product. Your advert could sound a little like this,

>>> “Salam sis, I noticed you’re interested in our ‘coloured abayas’. Here are some of our latest shades we know you’ll love.”

PART 3

Today, I’ll be discussing probably the most important Facebook advertising strategy you can learn: Installing the Lead Pixel Code.

By installing this unique HTML code on your website, you can track exactly how many people (leads) are signing up to your mailing list and how much each lead is costing you. From there, you can calculate your costs and use the data to assess and scale your business.

======= 3. Lead Event Code =======

Consider using this on the Thank You page after someone has opted in for your free PDF guide.

You can now retarget your adverts to the people whose email addresses you have collected. These people have already shown an interest in your offer and so are more likely to buy.

Here is an example of an advert you could retarget your subscribers with,

>>> “Are your kids enjoying our FREE activity ebook? If yes, then they’ll go crazy over our printed version which is in full colour and has 100 extra fun activities and games.”

Like this, you can easily create a pool of quality warm leads who would be interested in your products or services.

PART 4

This week, we have been talking about Facebook Pixels and the different ways you can use them to reach more of the right customers. Pixels are intelligent HTML codes that you can put on specific website pages to track your visitors and send them relevant ads on Facebook.

So far, we have discussed how you can retarget your Facebook ad offers to people who viewed or searched your website, and those who gave you their email address. Here’s another way you can use pixels:

======= 4. Complete Registration Event Code =======

By placing this pixel on the Thank You page after someone registers for your webinar or online training, you can follow up with them and remind them of your offers through Facebook ads. Your ad could say something like this,

>>> “Hope you loved our webinar. Sister Maryam loved it too. That’s why she enrolled onto our online training and started making 5-figures within her first month, mashaAllah.”

You could also use this pixel to upsell your higher-end products or services to your previous customers. These are just a couple of many examples on how you can use this pixel code.

PART 5

Pixels are unique codes that you can easily add to your website pages to track your website visitors. Once installed, you can retarget your Facebook ads to those visitors based on their activity.

Here is a reminder on how to find your unique pixel: Go to the Menu at the top left of Facebook Advert Manager and select Pixels. Follow the onscreen instructions to install the two parts of your pixel,

>>> Base code - This tracks ALL the visitors to your website.

>>> Event code - This is placed on specific website pages that usually come after the visitor has taken a specific action, like the Thank You page after they have bought a product.

Today, we will be discussing the Add-to-Wish-List and Add-to-Cart event codes.

======= 5. Add to Wish List & Add to Cart Event Codes =======

When people add items to their wish list or shopping cart, you could use these pixel codes to send them reminders to complete their purchase. Advanced Facebook marketers could even use specific images of the products in their adverts. Your ad could say something like,

>>> “Remember to finish off your purchase, you wouldn’t want to miss out on our special offer...”

Moreover, the data you collect from this ingenious pixel could give you valuable information about what the main interests of your audience are.

PART 6

Similar to yesterday’s pixel code, the one I will be discussing today is ideal for retargeting your hot audience and gently nudging them to purchase your offer through Facebook advertising.

======= 6.Initiate Checkout & Add Payment Info Event Codes =======

Some people just need an extra push before they make a purchase. For those who had a credit card in their hands but got distracted or started having doubts, these two pixel codes can allow you to remind these people of the benefits of your offer and get them to take action a liiiiiiittle bit faster.

>>> “Don’t miss out on our Elite Facebook Ads Mentoring Program! We’re only accepting 10 students and the spaces are going away pretty quickly.”

PART 7

This week, we have been talking about Facebook Pixels and the different ways you can use them to reach more of the right customers. Pixels are intelligent HTML codes that you can put on specific website pages to track your visitors and send them relevant ads on Facebook.

One of the best and often neglected ways to grow your business is through repeat customers. Here is one way you can retarget your Facebook adverts at your previous customers:

======= 7. Purchase Event Code =======

By placing this code on the Thank You page after someone has purchased your product, you could advertise more related products and / or your higher-end offers.

>>> “Ready to take your dreams a step further? Apply now and get the one-to-one coach you need to write and publish your next best-seller with ease.”

The beauty of pixels is that they allow you to connect and re-engage with your prospects. This in turn helps you to find out what their interests are and gently push them to purchase your offer.

CONCLUSION

For more information on how to target and attract your ideal customers using Facebook PIXELS, feel free to PM us or schedule a FREE call at >>> http://bit.ly/EMCoachingCall

Nabila Sara Ahmed
#EntrepreneurialMuslim